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Sportbrain Personal Fitness Device
Designed a device that was effective and easy to use, with wide-range appeal to both the novice and technologically savvy. Incorporated three essentials: subtlety, simplicity and accessibility. Simplified the interaction with the product to a single, multi-colored status LED.
Designed the portable tracker following the metaphor of a clip-on earring?a soft minimalist ellipse exposed to the user and a subtle body curve on the back securely clamping down on clothing surfaces of varying thicknesses, from skirt to running shorts to belt.
Made the tracker inconspicuous with a dark translucent shell and created interchangeable "skins" to change the appearance of the tracker to match user preferences.