Fluke Series 70 Multimeter

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Understood the hidden challenge of re-designing the world's top product: customers are reticent to accept change. The solution was to evolve the decade-old 70 series rather than discard it.

Created a smarter, better product that was a natural progression for the product without losing its recognition factor. Reassured customers with a design direction that maintained the Fluke quality and established Fluke as an industry-leading design innovator.

Built a solution centered around three key features: improved user interface, smaller physical size, and ergonomic shape.

The final design was a lighter, smaller, more aesthetically pleasing DMM with a larger display and larger characters, an over-molded "rubber skin" rather than a separate holster, and a shape that matches the natural position of the hand. Provided the user with more gripping area as well as a bumper system that allowed the product to be 15% lighter and more durable than its predecessor.